It’s imprinted on your products, your business card, website, and social media. It communicates your brand’s core values and principles and plays a critical role in serving as a connection between your company and customers. Your logo is your brand’s superpower, and a memorable and inspiring one has the potential to leave a lasting impression on your customers and create a community around your brand and merchandise, driving gowth, sales, and connection.
Let me help bring your vision to fruition.
-Brand Discovery Consultation
-6 Preliminary Sketches
-6 Secondary Sketches
-3 Digital Proofs
-Final Logo and 3 color variations
-color codes / hex codes
-any logo file type accommodated (.jpeg, .svg, .png, .pdf, etc)
-Peace of Mind lifetime file storage
By phone or in person, we’ll talk about your vision for your brand, the personality you want to convey through the logo, your target customers and age demographics, applications for the logo through web, print, and merchandising, and define what a successful logo is to you.
Upon confirmation that you would like to move forward with the logo design service, I will issue an invoice. Design work will not begin until payment has been received in full via cash or check.
I will present 6 preliminary sketches based on what you have told me so far about your vision for the logo. Give me your feedback on these sketches to inform me of your preferences and begin narrowing down options.
I will present 6 additional sketches that reflect your opinions from the previous versions. This second sketch batch will begin to narrow down and specify some of the design work that may later become some of the final elements in the completed logo design. Give me your feedback on these options to determine which 3 sketches will become digital proofs.
I will present 3 digital proofs based on your selection from the Secondary Sketch batch. These digital proofs will no longer be in sketch format, and will instead be more closely rendered to simulate a “final” logo design. Select your favorite of the 3 and determine what revisions are necessary to bring this logo to its final form. This is a great time to have a discussion over phone or in person your overall thoughts and feelings surrounding the logo, and communicate anything that may need attention. We will review our brand discovery consultation to determine if we have been able to satisfy the vision for your logo.
At this stage, we are addressing any revisions to the selected digital proof, and finalizing the design. Upon final approval, I will draft color variations of the logo, package all files, and send them to you.
Although there are some variables that may affect the completion date of your logo such as time taken to respond, revision requests, brand strategy changes, etc, a general timeline for logo
completion is typically around 2-3 weeks.